Owned By

Fashion Brands

Distribution

Myer

Primary Market

AB demographic
Strong sense of her own style
Values good design
Desires longevity, an acquisition that is forever
Appreciates quality materials and workmanship
Aged 20 – 45 years.

Second Market

Gifting by friends and partners

Brand Essence

Precious, beautiful pieces to be loved now and treasured forever.

Key Words

Precious, meaningful, high quality

Price Points

Earrings: 39.95 – 99.95
Charms: 29.95 – 49.95
Friendship Bands: 39.95
Necklaces: 69.95 – 299.00
Bracelets: 49.95 – 299.00