Owned By

Fashion Brands

Distribution

Myer – select stores
David Jones – all stores
www.angelique.com.au

Primary Market

Professional
Upwardly mobile
Aged 25 – 45 years
Fascinated by the past
Prefers detail to modern lines
References fashion trends in her own style

Secondary Market

Brides, debutantes

Desired Brand

Detailed and beautiful

Perception

Blurring the line between costume and fine jewellery

Brand Essence

Pieces that women fall in love with

Key Words

Detailed, desirable, unique, keepsake

Price Points

Earrings    24.95 – 129.00
Brooches   39.95 – 129.00
Bracelets   49.95 – 169.00
Necklaces 39.95 – 229.00