Owned By

Myer

Distribution

Myer– all stores

Primary Market

Modern thinking woman, urban, professional,
upwardly mobile, career oriented, aspiring to
success and financial independence.
Aged 35-55 years.
Visible achiever, middle youth.

Secondary Market

More mature and traditional woman.
Financially independent, successful, relatively conservative and understated. More likely to be aged 45 plus. The traditional Trent Nathan clothing customer.

Brand Essence

High quality classic and contemporary products. Reliably tasteful. Investment buying.

Key Words

Classic, high quality, sophisticated, elegant, contemporary edge.

Price Points

Earrings 19.95 – 99.95
Bracelets 39.95 – 149.00
Necklaces 39.95 – 229.00