Lumiere

lumiere

Owned By

Fashion Brands

Distribution

Myer – all stores
David Jones – all stores
lumiere.com.au

Primary Market

Professional – AB demographic
Aged 25 – 45 years
Busy lifestyle with many commitments
Preference for modern, contemporary styling

Brand Essence

Sleek, sophisticated fashion jewellery for all

Perception

aspects of a woman’s life
High quality but also affordable

Key Words

Sleek, sophisticated, confident

Price Points

Earrings 24.95 – 89.95
Bracelets 39.95 – 99.95
Necklaces 39.95 – 189.00