Owned By

David Jones


David Jones – all stores

Primary Market

Modern professional woman, Upwardly mobile, career oriented, aspiring to success and financial independence.
Aged 30-55 years.
Visible achiever,
middle youth.

Brand Essence

Beautiful and unique styling, using special components. High quality contemporary products that offer a point of difference

Key Words

High quality, sophisticated, unique, contemporary edge.

Price Points

Earrings 19.95 – 99.95
Bracelets 39.95 – 149.00
Necklaces 39.95 – 229.00