agenda

Owned By David Jones Distribution David Jones – all stores Primary Market Modern professional woman, Upwardly mobile, career oriented, aspiring to success and financial independence. Aged 30-55 years. Visible achiever, middle youth.

Brand Essence Beautiful and unique styling, using special components. High quality contemporary products that offer a point of difference Key Words High quality, sophisticated, unique, contemporary edge. Price Points Earrings 19.95 – 99.95 Bracelets 39.95 – 149.00 Necklaces 39.95 – 229.00